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By  •  3 年 ago

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專題社會

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Issue 0216專題

廣告、新聞和糖衣毒藥

By  •  3 年 ago

編者的話

近期頻頻發生的「關公災難」,顯示在瞬息萬變的網絡世代,PR的角色越來越難當,以往PR是單向的訊息發佈者,要面對的頂多的記者行家的質詢。今天的PR首要任務當然是服務機構的agenda,宣傳產品、建立品牌、推廣活動,但同時要在網絡世界兼顧網民大眾的反應,敏銳的觸角、膽色、幽默感、接地氣的公關手腕,缺一不可。Uber、Mastercard輸在觸角太鈍,錯選代言人,Nikon勉強叫做用幽默感扳回一城,Shell則算近年公關界少見的大勝利。 Read More

Issue 0216生活社會

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Issue 0216專題社會

c��e??e��e�S???a��e�?a��???a�?c��e��???a?�a�?a??a??i?Y

By  •  3 年 ago

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Issue 0216文藝

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By  •  3 年 ago

?��a?�e??e?�i??e??c???S�c��a?????a��e??a??i??e�????a��e??a??cs�e??a��a��???a??a?Y???e��a?�a�?e??a��i??a??a??e?Ze??e?�a?�e��e?�e��a?�cs�a�?a��i??a?�e?�c�?a��e??a??e?�e��??�a?�e???��?�?e?Zcs�a?�a�?e??a��i??e��a?�e??e?�??�e?�a�?a��e�?cs�a�?a��i???�?e��a?�e��a?�cs�a?�?��e�?a??a?�a�?a��a?? a��a�?e????�a??e?�a?�a�?a��??�??�e?�a�?a�?cs�e��c??i?????a??Our Brand is Crisis e��a��a??c?�a?�e????�a��cs�a�?c�?????Z?eS�a�?a?�?�Ya�?cs�?��a?�i??e�Yc��e��a?�???c?�e?? Our Brand is “in Crisis”A�cs�??�a?�a��?��a�?c�?a�?e��???a�?c�?cs�a?�?�Ya�?a��e��a?�a�sa?????a?�a?�?�???�a�?aS� (Political Comedy)i??a??e?Z?�???�e��aS�cs�c?�a?�a??a�si??a??e�?a�??�?a?Ya??a??e?Zc�?e??e��i??a??e��?�?e?�a?�a?�c�se?�e�???�a?�e�� Sandra Bullock cs�?�?e??a��

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